The right ethnic mix
Introducing the Masoods to EastEnders is the latest attempt to make TV more diverse - on-screen and off
The director shouts "Cut!" - and wardrobe, props and make-up people swarm the set. One of the principal actors beckons me over and asks: "Can you pronounce it for us again?" As I say "Alhumdulillah" (praise to God) the rest of the cast repeat it over and over until they are satisfied it sounds right. In the meantime, I am pulled into a discussion about the Indian sweets on set: are they the right ones; by tradition, which character would give them to whom?
I am not on the set of a British Asian film, but rather at the studios of EastEnders. For six months I have been working as one of a group of occasional consultants: looking over scripts, sometimes being on set, and advising on aspects of British Asian culture relating to the Masoods.
Playing unsafe
Albert Square's previous Asian family, the Ferreiras, were criticised as boring and unrealistic - their first names were a mixture of Muslim and Hindu, their surname was Portuguese. "We admittedly came under the spotlight with the Ferreiras," says John Yorke, the BBC's controller of drama production. "We played safe with them and ultimately didn't give them good story lines. We're certainly not doing that with the Masoods, but the devil is in the detail and now pretty much everything we write for them that has a cultural or religious aspect is checked."
While the Ferreiras were "safe", the Masoods' current story line is at the other end of the scale - with the elder son, Syed, embarking on a gay affair. "Part of the reason we chose the Masoods is that it does present us with a whole new set of taboos," admits Yorke. However, he says merely being able to feature such an issue is a positive sign. "Post 9/11, Muslim characters in drama became either saint or terrorist - there was no middle ground. But the fact that we can now actually do a gay Muslim story line is testament to exactly how much we've moved on."
EastEnders is the third most popular series among ethnic minorities, according to Barb, the audience ratings body, behind The X Factor and Britain's Got Talent: on average 43% of the non-white TV viewing audience watch the programme. It also has a long history of featuring black and Asian characters: the first episode included a Turkish cafe owner.
And although cliched roles in soaps and primetime dramas also still exist, ethnic minority representation in drama has advanced across the board over the last decade or so with dramas such as the recent Moses Jones, which focused on issues in London's Ugandan community, and characters such as Anwar in Skins.
But Coronation Street's key Asian character, Dev, is rarely seen through the prism of his religion, and Channel 4's Hollyoaks takes a similar approach with its black and Asian characters. Does that make characters less realistic? Lucy Allan, series producer on Hollyoaks, says the show is keen not to hammer home ethnicity. "We recently had a skin bleaching story line around one of our female Asian characters, and obviously that is a culturally specific issue and it had a big reaction; some viewers were shocked, others identified with it. But as a rule we don't look at any of our ethnic minority characters in terms of just their ethnicity, and if the online viewer forums are anything to go by, we've got it right."
Research and consultation are employed by most broadcasters when it comes to black and Asian characters. But while this is a short cut to accuracy, it would perhaps not be necessary if there were more off-screen talent diversity.
Ade Rawcliffe, diversity and talent manager for Channel 4, believes there is still not enough representation behind the camera. "We're trying hard to make it easier to get in, to make it not about who your dad is, but there is still a way to go. There is no shortage of people from minorities looking to get into the industry, but finding and nurturing that talent is key."
Black Doctor Who
For Ben Stephenson, the BBC's controller of drama commissioning, on-screen representation is potentially even more important than off-screen in terms of attracting minorities to the industry. "The more on-screen we can do with minorities, the more those groups will feel like television is a realistic part of their experience and therefore a career option for them."
Stephenson insists that desire for more minority representation was not behind the casting of a black actor as Friar Tuck in Robin Hood. "Obviously you wouldn't cast a black actress in the role of, say, Margaret Thatcher but in a fantasy series like Robin Hood you've got leeway to play around with the characters. Similarly with Doctor Who - it's the least of our concerns whether the Doctor is black or white, it really is just about who is right for the part."
Yorke agrees that on-screen portrayal has improved, but acknowledges that diversity in the off-screen teams is still an issue. "We're working hard to rectify that, and what we really need is a long-term strategic investment in talent."
Things are changing - but given that one writer recently asked me "exactly how this praying five times a day works", there is some way to go before the industry can be sure that a lack of off-screen diversity is no longer an issue.
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